Online Survey Tips « Zoomerang Blog

Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 12/02/09

December 2, 2009

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

- Do an advertising effectiveness survey first and spend your budget wisely

- Integrate feedback data with transactional & financial data to help identify the actions that really make a difference

- Use Skip Logic to target several languages in order to return one set of survey results

- Customize your survey – Choose a template design color theme that matches your image/logo

- Integrate feedback & CRM to automate deployment of event-driven surveys & to personalize content

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

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Posted by Donna

Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/25/09

November 25, 2009

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

- Use Tag Clouds to easily quantify open-ended survey responses is easy – Just drag & drop words and phrases into tag lists

- A quick survey on a how to handle a difficult business question generates responses that can be directly put into practice

- Resist the urge to code/track employee surveys – When it’s discovered (and it will be) you will have reinforced distrust

- Prevent duplication of efforts and list fatigue – Coordinate efforts with colleagues using Zoomerang Enterprise

- Rather than cramming every Q you have into a single customer sat survey, do multiple surveys throughout the year on different topics

Leave a Comment » | Online Survey Tips | Tagged: Business, Create Surveys, Customer Satisfaction Survey, Employee Satisfaction Survey, Improve Survey Quality, Improve Surveys, Market Research, Marketing, MarketTools, Online Survey, Online Survey Solution, Online Survey Tips, Research, Survey, Surveys, Twitter, Write Surveys, Zoomerang | Permalink
Posted by Donna

Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/18/09

November 18, 2009

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

- If a lot of open-ended questions seem necessary, you may need to do qualitative research (i.e. focus groups) first

- When surveying users of particular product types ensure users of current brands are represented in approximate proportions to market share

- Transition to online surveys from paper surveys easily with the Text Import feature – No more manual calculations!

- Avoid sending survey invites Monday AM, Fridays & over the weekend to help improve response rate

- A good sample (subset of a population) can be better than talking to everyone

Digitalize Your Surveys – Online Surveys vs. Paper Surveys

November 13, 2009

Digitalize Your Surveys Online vs Paper

Online surveys make data collection and analysis an easy and efficient process. With Zoomerang’s time-saving Text Import feature you can quickly digitalize your pre-existing paper survey templates, saving you the time and effort involved to re-create them online. Zoomerang’s Text Import feature makes the transition to online surveys from paper surveys seamless, enabling users to import surveys from Word or Text files and have the survey automatically programmed in a matter of seconds.

Advantages of online surveys over paper include:

Cost: Online surveys are less expensive than paper surveys – there are no paper, printing, postage, telephone or interviewer costs

Speed: Online surveys offer instantaneous distribution of your survey and the real-time accumulation and tabulation of results allows for immediate survey data analysis

Efficiency: Online surveys facilitate repeat deployments of the same survey at any time in the future – particularly useful for trend analysis

Anonymity: Online surveys can offer survey respondents complete anonymity thereby increasing the chances of getting honest and frank input from respondents.

More Thorough Responses: Online surveys can be taken where and when the respondent chooses, providing them the opportunity for a more considered reply

Use of Skip Logic: Online surveys allow Skip Logic to be used. This feature prevents confusion and annoyance, and also provides quicker progression through the survey

Randomization of Answers: Online surveys allow for randomized answer choices reducing order bias. When answers to a multiple-choice question are re-arranged randomly every time the question is accessed skewed results due to respondents always clicking the first choice are avoided

Environmentally Friendly: Online surveys are more eco-friendly than paper surveys since they do not use paper

With that being said, paper surveys still remain valuable and should not to be discounted. Online and offline methods of data collection can be combined if paper methods are necessary for some of the respondents. The data from those who can be reached only via mail, in person, or by telephone can be manually entered so that all your survey results are captured, reviewed, and analyzed together.

For more information on using Zoomerang’s Text Import feature be sure to view the how-to video “Import Your Survey From Word or Text”

Leave a Comment » | Online Survey Tips | Tagged: Online Surveys, Research, Online Survey, Online Survey Tips, Employee Satisfaction Survey, Customer Satisfaction Survey, Create Surveys, Improve Survey Quality, Online Survey Solution, Write Surveys, Improve Surveys, Zoomerang, Marketing, Survey, Surveys, Market Research, Business, MarketTools | Permalink
Posted by Donna

Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/11/09

November 11, 2009

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

- Use Categorical survey questions when the answers are categories and each response must fall into exactly one of them

- Dig deeper into your data – Apply a filter and analyze a subset of your respondents

- Not all surveys are created equal-Poorly written or targeting to the wrong audience will produce inaccurate results

- When concept testing (i.e. product enhancement or a new offering) send a survey to two segments – a portion of your customers and a portion of your prospects

- Be sure your Medical or Healthcare related surveys are HIPAA compliant